EMBRACE in ORANGE
In times of exhaustion and uncertainty, the color orange comes just at the right time.
Orange brightens the mood, stands for sociability and togetherness, creativity and joie de vivre. The color, which jumps around between red and yellow, reminds us of orange soda and the 70’s groove. The color has a youthfulness and lightness as well as a fine aroma.
Orange can be found in design classics in simple, sometimes almost clumsy shapes or as a fearless accent in patterns and color combinations.
Hardly any other color has this clear retro connection, but through its past, orange underpins its positive, familiar charm. Perhaps orange it is a little crazy, with its freckled and adventurous appeal, but those reasons could be exactly why it´s a shade that feels so good right now.